Hypothesis
Stages
Stage 1: Premiere Pro Plugin with validated features
Clear condition: Create meaningful ARR by making features starting with proven in the market(Transcription, Animated Captions, Multi-cam edit, Remove Silence..).
Stage 2: Premiere Pro Plugin with new editing experience
Clear condition: Find and create a new way of editing that makes 10x experience and make fans.
•
It could be auto rough cut only or with multiple new interfaces.
•
Including human outsourcing could be a way of giving 10x experience.
Quest
Create a Wow experience with the Auto Rough Cut feature
Create a working marketing framework
Get funded by Tier 1 global VC
Stage 3: Integrate with multiple editors
Clear condition: Create full integration with top 3 editors (PPro, FCPX, DR)
Stage 4: Standalone editor
Clear condition: $50M ARR (if x20, $1B valuation)
Stage 5: Global Standard Video Editor
Clear condition: $500M ARR (2M paid users) (if x20, $10B valuation)
Stage 6: Expand to other creativity tools
Clear condition: $100B valuation
